You can’t automate taste.
This is writing you’ll want to take credit for.
I ghostwrite original, unmistakably human writing for public figures & industry leaders. I turn sharp thinking into cultural capital that blends personality with professionalism and turns your voice into an asset that earns trust, opens doors, and scales influence.
More than a Ghostwriter.
Your media impact partner.
The most influential leaders don’t wait to be noticed. They speak, publish, and shape conversations. And people listen.
Your audience isn’t just overwhelmed, they’re skeptical. In an industry drowning in AI-generated fluff, the voices that stand out are the ones that feel real. There’s a growing demand for authentic, high-value voices who bring fresh insights, expertise, and personality. To stand out, you need words that resonate emotionally, psychologically, and ethically with today’s audiences.
That’s where I come in. Your all-in-one brand partner, strategist, storyteller, and writer rolled into one trusted assistant.
I write for high-profile executives, industry leaders, and public figures who want more than engagement, they want influence, trust, and long-term industry positioning. Content that’s:
Magnetic. Sharp, engaging, and culturally relevant, speaking directly to your audience’s interests, emotions, and psychological triggers.
Strategic. Smart, ethical, and built to establish authority, trust, and long-term credibility.
Impactful. The kind of writing that attracts investors, partnerships, speaking gigs, and real-world opportunities.
This isn’t about posting for the sake of it. It’s about saying something that matters.
The most trusted voices in your industry aren’t just experts. They’re the ones who speak up.
People aren’t ignoring your ideas.
They just haven’t heard them yet.
The competition is fierce, and your audience isn’t obligated to care. They’re scrolling, skimming, muting, filtering, unfollowing, drowning in content that all sounds the same.
People don’t ignore ideas, they ignore how they’re delivered.
Your words shape how you're seen, trusted, and remembered. I make sure they do it well.
I apply three core disciplines to every piece I write:
The persuasive frameworks of copywriting psychology. Your expertise isn’t enough. The way you communicate it determines whether people listen. I use proven persuasion frameworks to make complex ideas simple, sharp, and impossible to ignore.
The magnetic appeal of entertainment-driven engagement. Attention spans are short. I use storytelling techniques from media and entertainment to keep your audience hooked so your ideas don’t just land; they spread.
A critical awareness of ethical media and AI literacy & influence. AI is flooding the internet with junk. Trust is now a currency. I write with credibility, clarity, and intent, so your voice stands out for the right reasons.
This blends the science of influence with the art of storytelling, so you stand out, in a good way. Professionalism, with a wink of personality.
What if one article changed the way people saw you?
People don’t just follow businesses. They follow personalities. They trust voices. They invest in people who feel real.
Being likeable isn’t a warm, fuzzy feeling; it’s a cold, hard business advantage and your competitive edge. Likeable voices are profitable, remembered, and respected. By writing for likeability, authority and impact, I make sure you sound:
Human. Credible, trustworthy, and relatable.
Engaging. Culturally relevant, entertaining, and valuable.
Influential. Respected, memorable, and strategically positioned.
Likeability is not about being charming and popular with everyone. It’s about being irresistibly magnetic to your target audience. It’s about being indispensable. It’s about connecting with people on a human level. Being the voice people trust. The expert they turn to. The leader they listen to.
Most writers only chase engagement. I write engaging content that protects your reputation while maximising your influence and likeability.
Every single brand, industry leader & expert should be publishing valuable written content.
The kind of content that makes people think,
AI didn't write that.
Looking for someone who gets you?
Click below to see if we’re a fit.
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high profile industry leaders. executives and decision-makers shaping their fields.
c-suite professionals & entrepreneurs. ceos, cmos, vcs, and innovation officers driving growth.
media & entertainment leaders. streaming, film, tv, digital media, and emerging technology pioneers.
saas & tech innovators. founders, ai pioneers, product visionaries in digital transformation.
creatives & cultural artists. musicians, filmmakers, authors or creatives making an impact through their work.
influential personal brands & public figures. thought leaders, content creators, and high-impact voices.
culture-driven & consumer-facing brands. businesses that shape trends in media, tech, and lifestyle.
studios, streaming services & creative enterprises. industry players defining the future of entertainment.
online educators & industry experts. coaches, mentors, and knowledge-driven entrepreneurs.
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don’t have the time to write high-quality thought leadership, social or email content.
have no idea what to post or where to start.
struggle to turn your insights into engaging, high-performing content.
see others becoming the ‘face’ of your industry, even if they know less than you.
miss opportunities to share your knowledge, leading to reduced visibility.
find it challenging to position yourself as an industry authority without a clear content strategy.
don’t like most performative ‘content’ that lacks personality.
don’t like linkedin and talking on social media, but know it’s needed.
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stand out as a leader. establish authority, credibility, and influence that keeps you top of mind with decision-makers, investors, and media.
future-proof your career & business. stay relevant, positioned and in demand as industries evolve, securing high-value opportunities.
rise above generic, automated content. stand out in a sea of sameness with original, personality-driven writing that ai bots simply can’t replicate.
save time & eliminate content stress. focus on what you do best while I handle the writing, research, and strategy for you.
work with a trusted, confidential expert. get high-quality, discreet ghostwriting that reflects your voice and vision with complete privacy.
control your narrative. own the conversation with strategic thought leadership that attracts recognition, opportunities, and partnerships.
build a powerful digital presence. grow influence on LinkedIn, Twitter/X, and beyond, where key players engage.
persuade & influence decision-makers. craft messaging that shapes perception, builds trust, and moves people to action.
lead conversations on industry innovation. position yourself as a forward-thinker in your industry on topics like ai, media, entertainment, or digital transformation.
attract investors, partners & speaking gigs. leverage your expertise to secure investment, board positions, and business opportunities.
turn insights into long-term influence. repurpose your ideas, speeches, and interviews into an ecosystem of high-value content.
My services, tailored to you.
Think of these services as a pic ’n’ mix of what we could do together.
Grab what fits, skip what doesn’t. No one-size-fits-all rigid packages, no pressure, just a tailored strategy designed to make you look good and sound even better.
Once we chat, we’ll craft the perfect approach for your needs.
Step 1: establishing your presence.
Personal brand audit. A strategic breakdown of your digital presence, reputation, and positioning so you can see exactly what's working, what's falling flat, and where your biggest opportunities lie. Think of it as getting radically honest feedback from a trusted friend who reeeeally wants you to win.
Personal brand strategy development & positioning. Clarifying your voice, messaging, and how you show up online—with authority, authenticity, and personality. This is strategic clarity on how to show up with authority, confidence, and personality that feels authentic, impactful, and unmistakably you.
Linkedin content. High-value, engagement-driven content that gets seen, shared, and remembered. Ghostwritten posts, short-form articles, carousel scripts, and strategic engagement playbooks, designed to position you as an industry leader.
Twitter/𝕏 content. Viral-style threads, sharp, opinion-driven takes, and engagement strategies to help you own key conversations in your industry. This is where real-time influence happens.
Personal brand storytelling. Your backstory isn’t just a bio, it’s your reputation, credibility, and trust signal all rolled into one. I’ll craft it with depth and clarity, so people know exactly why you matter.
Youtube, VSL & video scripts. Structuring your insights into high-impact, leadership-driven video content for panels, interviews, and keynote talks. Whether it’s a scripted speech or a candid breakdown, your message will land with precision.
Step 2: building thought leadership & industry authority.
Thought leadership articles. Expert-level, well-researched insights for LinkedIn, Medium, company blogs, and top industry platforms. This is where we shape your narrative and establish you as a go-to voice.
Opinion & guest columns. Persuasive, agenda-setting opinion pieces that don’t just state facts but shape conversations. They make sure you’re not just participating in your industry, you’re leading it.
Market & trend reports. Data-backed, opinion-led reports that prove you see what’s coming before anyone else does. Concise, sharp, and deeply insightful, these position you as someone who understands the industry at a strategic level.
Case studies & industry breakdowns. Compelling storytelling that turns real-world business successes, failures, and trends into valuable insights. This is storytelling while positioning you as the person who understands why things work (or don’t).
Digital transformation narratives. Thought leadership on ai, web3, streaming, media-tech, and digital innovation. If you want to own the conversation in what’s next, this is how you do it.
Long-form industry playbooks & white papers. Deep-dive, research-driven content that cements your expertise. This is the serious, high-value stuff decision-makers read before making moves.
Step 3: growing your audience & influence.
Lead magnets & pdfs. Credibility-boosting resources that capture leads, build trust, and nudge potential clients toward working with you. This could be "The future of [your industry] report” or "How to master [your skill] in 10 steps.” The goal is to build authority, attract high-intent subscribers, and establish yourself as the voice worth listening to.
An educational email course. The fastest way to building a large, influential email following is to teach generously without holding back. Break down what you know better than anyone, and suddenly, you’re not just another voice. You’re the expert. The trusted source. The person people turn to.
A weekly newsletter. Your industry moves fast. So should your voice. This keeps you top of mind while giving your audience consistent value that makes them trust, engage, and act.
Content repurposing. Turning articles, interviews, linkedin posts, and reports into high-performing social content. Content doesn’t have to die after one post, let’s make it work harder for you.
Step 4: converting influence into business growth.
Email sequences & nurturing funnels. Not all influence converts immediately, but it can, over time. This is where we introduce new subscribers to your world, build trust, and keep you top of mind with decision-makers, investors, and peers.
Sales page copy & high-ticket offers. Great ideas don’t sell themselves. This is where we craft messaging that makes your offer undeniable, whether it’s a high-ticket coaching program, a course, or a product that needs the right words to convert.
Testimonial & case study sequences. Credibility isn’t just built on what you say. It’s built on what others say about you. Turning client wins, results, and success stories into high-converting assets that prove your value, so you never have to.
Curious?
Let’s chat. No hard sell, no awkward pitches, just a smart conversation about how to position you for success.
1. We talk.
A 60 minute call to unpack your ideas, refine your goals, and clarify your voice.
If you need help articulating your expertise, I’ll guide the conversation and ask the right questions to bring out your best insights.
…and this is how easy it is.
2. I refine.
Through interviews, notes, or any rough ideas you have, I extract your strongest ideas and turn them into polished content that sounds like you but sharper, and more human.
I’ll send drafts for review, ensuring everything feels aligned.
3. You publish and grow.
You get fully polished, ready-to-go content, without the stress of figuring out what to say or how to say it.
Great ideas shouldn’t stay trapped in your head.
Sometimes, all they need is the right perspective, and a little help finding their way out.
I’ll help shape, refine, and bring them to life, so they reach their full potential and the right audience.
what does a strong digital presence actually gets you?
✓ Create a sustainable, organic digital presence that works 24/7
A digital presence that works while you don’t. Personality-driven content is a long-term investment that compounds in value long after it’s published, continuously attracting new audiences and opportunities. No more proving yourself. Your content does that for you.
✓ Free up your time & mental energy
No more second-guessing. No more blank pages. No more feeling what if I started? No more hours lost to research and rewrites. I shape your ideas into content that works. Clear, compelling, effortless. So you can focus on what you do best.
✓ Attract top talent & build a powerhouse team
Magnetic leaders don’t chase top talent, they attract it. A clear, compelling voice creates a culture people want to be part of, making hiring and retention effortless. Ideas spread faster when the messenger is well-liked and relatable.
✓ Build a following that truly follows.
People connect with voices they trust. When your audience feels seen, heard, and valued, they don’t just stick around, they advocate for you. The right content builds loyalty, influence, and a community that grows itself.
✓ A future-proof reputation that outlives trends & ages well
Companies pivot. Industries evolve. Markets change. But clear, well made content keeps your expertise relevant today, tomorrow, and years from now. Build a library of insights that lasts, no matter what happens next.
✓ Shorten the sales cycle & make conversions effortless
When people already trust your expertise, there’s less friction in the buying process. Well-positioned content nurtures leads, answers objections, and warms up potential clients, so by the time they reach out, they’re already convinced.
✓ Be seen, heard & respected before you even speak
People support those they trust and trust those they like. People will be more open to ideas, products, and services from those they genuinely like, and can relate to on a human level. No hard sells needed.
✓ Attract game-changing opportunities
One great piece of content can spark connections, start conversations, and create opportunities that wouldn’t exist otherwise. Being a warm, engaging storyteller puts you on the radar of clients, investors, and collaborators.
✓ Build crisis resilience & shields from replaceability & criticism
A strong, engaged audience makes you hard to replace, ignore, and discredit. Leaders who publish consistently are more resilient to scrutiny, criticism, and industry shifts. Emotional connection is a safeguard which creates a buffer to help stand market changes, negative reviews, or competitor pressure.
✓ Be the go-to name in your industry
Recognition comes from consistency.
Strong content cements your name at the top, ensuring clients, media, and investors come to you first.
✓ The ability to charge more, negotiate better & get taken seriously
When you’re seen as a true expert, your value isn’t questioned, it’s expected. That means higher fees, better deals, stronger client relationships, and the power to negotiate on your terms. Influential people command a premium.
✓ Stand out & stay ahead of competitors
AI-generated recycled, surface-level insights are everywhere. But real expertise? That’s rare. Your voice, your perspective, your experience, these are your competitive edge that AI can’t replicate, keeping you top of mind while others fade into the algorithm.
To put it simply, your life would be easier if you had an organic following.
right, so, how do you become a magnetic digital leader?
(Don’t worry, nobody is going to make you re-read How To Win Friends and Influence People.)
Here’s the blueprint.
Be entertaining.
Be influential.
Be educational.
Be magnetic.
Be conversational.
Be original.
Be authentic.
That’s it.
And you don’t have to lift a finger, I’ll do it.
Your words should sound like yours.
Words that feel personal, not corporate.
Thought leadership works best when you actually sound like a thoughtful leader. Sharp, original, engaging, and unmistakably you. I will position you as a trusted authority while keeping your lovely personality intact. My job is to refine, enhance, and bring out the best version of you. Your personality stays flawless, your tone stays authentic, and your audience feels like they’re hearing directly from you.
Influence that feels effortless, not overwhelming.
Don’t have time to write? I'll do it all for you. Whether you have a rough idea, scattered thoughts, or just know the impact you want to make, I’ll shape it into something refined, clear and compelling. No more second guessing what to say, or worrying if you sound stiff. I’ll worry about that.
Content that works for you, long after it’s published.
This isn’t just about throwing words on the internet and hoping for the best, it’s about building a long-term asset. The work we create together won’t just be timely; it’ll be evergreen, valuable, and always working in your favour. Whether it’s industry insights, personal brand storytelling, or a valuable newsletter, we’re building a body of work that keeps your name in the right conversations.
Born Madeline, built for mad lines.
My name is Madeline, and I created Mad Lines because the world needs more well-articulated, meaningful ideas in this period of AI-generated noise and misinformation.
Eeeeevery time we log on. AI slop. Recycled opinions. Surface-level takes chasing the latest trend. SEO-optimized jargon, algorithm bait, emails that sound like they were written to please a keyword density tool, not a human.
Most content today is forgettable at best, damaging at worst.
Bad content makes people stop valuing real expertise. Stop valuing information. And when people stop valuing information, misinformation thrives. It’s a slow, steady decline. One where quality loses to quantity. Where people stop questioning, stop thinking critically, stop caring.
I refuse to watch that happen.
Great ideas deserve to be preserved. Information deserves to mean something. If we don’t protect accessible, meaningful thoughts and expertise, we’ll end up with some questionable historical records of this time.
I know there’s hope. I read a lot, and believe in the power of great words. Authentic, original, human. When the right people share the right ideas, it drives real connection.
That’s why I write mad lines. It’s not just my identity, it’s my skillset.
I write words that feel human, not robotic. Words that can stand as your legacy. Words that are tangible proof of your value. Words that are thoughtful, insightful, and original, with a mad little twinkle in the eye.
With Mad Lines, you’re not just hiring a writer. You’re hiring a strategic partner who safeguards your reputation and amplifies your influence responsibly.
You have serious value to share, and our world is better off when you share it.
If you don’t have time to fiddle with adjectives and keywords, I would love to.
From the start, a mind that was curious, an approach that was infectious and inspiring and a talent for finding a way.
Engage with Maddy and you’ll leave ever more inspired.
Maddy’s passion to learn is second to none, her approach and ability to grow and develop whilst adding more is a genuine bonus to any team.
Her ability to engage with people is a skill never to be underestimated, at your peril I dare you to underestimate Maddy. People person, avian enthusiast, thirst for today, an appetite for tomorrow, photographer, writer, illustrator, editor – the world’s her oyster. All of the above titles are just how she acts in real life.
Life educates Maddy. And it shows.
Paul,
Creative Director.
Graced with so many outstanding attributes that include loyalty and honesty, she is fantastic to be around and very professional in the way that she approaches work.
To add to this, Maddy is blessed with amazing skills in ideation (creative thinking) and creative writing that has helped enhance our offering in the Entertainment sector globally. A popular member of the team, Maddy built a strong relationship with her clients that helped sustain and grow our business with them.
I cannot praise Maddy enough and know that she will be a huge asset to anyone who is lucky enough to give her an opportunity.
Ian,
Group Account Director.
You’ll never have to write lines again.
You’ll never run out of fresh ideas.
You’ll never fall behind on industry conversations.
You’ll never stress about AI replacing your voice.
You’ll never have to write when you don’t have the time or patience.
You’ll never watch someone else get praised for an insight you had first.
You’ll never worry about your best ideas going unnoticed.
You’ll never have to worry about your unfini
You’ll never waste valuable hours agonising over what to say.
You’ll never miss out on opportunities due to weak messaging.
You’ll never sound generic, out of touch, or like a corporate robot.
You’ll never cringe at your own LinkedIn posts.
Leave that all to me.
values
my guide to a modern, happy audience
People first storytelling
A good message gets read. A great message gets remembered.
And the difference? People.
Not algorithms. Not engagement hacks. People.
People who crave stories. People who want ideas they can connect with. People who follow voices, not just content.
That’s why I write with people-first storytelling. Every word is built to make your audience think, feel, and, most importantly, trust you.
Because trust isn’t built on content. It’s built on connection, honesty, personality, likeability, and a little well-placed humour.
The best ghostwriting doesn’t leave a trace. No tells, no fingerprints, no aftertaste.
It sounds like you. Your rhythm. Your voice. Your ideas, just sharper.
I don’t take credit. I don’t need bylines. I don’t get recognition.
You do.
What we create stays between us. Confidential. Private. Yours alone.
Nobody has to know I was ever hereeeee.
Most people play it safe. Predictable insights. Careful opinions. Content that blends into the noise.
Not here.
The best ideas challenge, provoke, and make people stop scrolling. They flip assumptions on their head. They reframe the conversation. They demand attention.
That’s where strategic mischief comes in.
I don’t write to keep you in the conversation. I write to make sure you lead it.
It’s calculated creativity, a plot twist in a world of predictable scripts. It’s strategy, with a mad little twinkle in the eye.
Strategic mischief
Invisible excellence
Quality crasftsmanship
Sure, your family friend can string together a sentence, and that bargain-bin Upwork hire is passable. Words are easy.
Impact is engineered.
A single misplaced phrase can dilute your authority. A weak headline can kill your reach. A cluttered argument can sink your credibility.
That’s why I don’t write filler.
Every sentence I ghostwrite is precise, deliberate, and crafted for influence. Why settle for good enough when you can have holy shit, that’s brilliant lol.
I’ve studied the best, mastered the frameworks, and built a process that ensures your writing doesn’t just get posted, it gets read, remembered, and referenced.
Adaptive relevance
Relevance isn’t about chasing trends. It’s about seeing what’s coming before everyone else.
The best leaders don’t react to conversations, they start them.
That’s why I write with adaptive relevance. I position your ideas in a way that keeps you ahead of the curve, ahead of your competitors, ahead of an industry that’s constantly shifting.
Your messaging will evolve with your industry, your audience, and cultural shifts so you’re never playing catch-up.
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AI capabilities.
Media trends.
Engagement hacks.
Audience behaviours.
SEO goalposts.
Platform algorithms.
More competitors popping up.
Content formats.
Social media rules.
Marketing best practices.
Trending sounds.
Keyword strategies.
Ad policies.
Influencer culture.
Gen Alpha are here now, apparently
Whatever 𝕏 is arguing about today. -
Human nature.
The way we connect. The way we trust. The way we decide who’s worth listening to.
People follow personalities, not noise. Stories, not sales pitches.
If they like you, they’ll listen.
And if they listen, you stay relevant.
I write for that.
So you’ll never be outdated.
Now, shall we make some mad lines?
If you’re ready to shape conversations, build influence, and turn your ideas into sharp, strategic content, let’s talk.
Tell me a little about you, your work, and the writing support you need. I’ll be in touch soon to arrange a free, no-obligation call where we’ll discuss how to make your message stronger, clearer, and impossible to ignore.
Prefer to reach out directly? Email me at hello@mad-lines.com.