Copywriting is writing persuasive content to grab attention, build trust, and prompt action. It's the backbone of persuasion, marketing and sales, driving people to make decisions.

But Likeability Design takes it further, it’s not just about selling; it’s about connecting with, and bringing value to people. I use copywriting to shape your voice into something that’s relatable, creative, engaging and magnetic.

It’s more than stringing words together to hit a target word count. It’s about being strategic, entertaining, and helpful in a way that feels authentic, making sure your audience not only listens but likes you.

Because when people like you, they trust you. And when they trust you, they buy from you.

🧲

Sounds like it, doesn't it? But not at all, because really, being likeable is about connecting with people on a human level.

Whether you’re a CEO, an entrepreneur, an expert, or big biz, people gravitate towards brands and individuals they like. It’s not about ego; it’s about influence, trust, and building authentic relationships. It's about being yourself, and people loving you for that. We should encourage that with each other.

In today’s world, your message needs to resonate with your audience emotionally, and that’s where likeability comes in, it’s the secret ingredient for real, lasting impact.

Depends on your scale, expertise and goals. If you want to be as engaging and persuasive as possible, I bring expertise in psychology, marketing and engagement to make sure your message lands right and brings in the correct audience.

AI is powerful, but it’s not magic. Sure, it can help generate ideas or create basic content, but here’s why I’m not worried about AI replacing me anytime soon:

Account management: AI can’t manage your entire project, coordinate timelines, or handle the nuances of our communication. I ensure everything stays on track, giving you peace of mind.

Packaging: AI can’t design offers that align with your goals. I tailor solutions that work for your specific needs and market.

Tangible offer creation: AI might generate text, but it can’t develop a cohesive, compelling offer that speaks directly to your audience’s desires.

Interviewing & content extraction: AI doesn’t conduct interviews or dig deep for rich, nuanced insights. It looks at what’s been done before. I extract the real gems from your ideas, and craft the stories that resonate.

Social, email, and technology proficiency: AI can generate text, but understanding the complexities of social media algorithms, email engagement, and the right tech tools? That’s where I come in.

Real time adaptation: AI doesn’t adapt in real-time to the fluid dynamics of trends, platforms, and algorithms. I do. The digital landscape changes fast, and I pivot with it.

Input quality is a human skill: AI can only work with what it’s given. If you don’t know how to feed it the right prompts, the output won’t be strong. That’s where expert human touch comes in.

The human limits of AI: Yes, AI can improve efficiency, but it cannot replicate the unique expertise, intuition, and emotional intelligence that I bring to the table. That’s what makes my work different: it’s human-centered and adaptable.

AI content is pretty shameful: Eeeeeekk okay okay just kidding. However, AI content alone doesn’t evoke emotion, doesn’t build relationships, and certainly doesn’t inspire action. It sounds careless and thoughtless. It lacks the fresh, creative spark that only human writers can bring.

So, will AI create efficiencies? To people who can use it, absolutely.
Will it replace me? Neverrrrrrrrr.

It’s not about the writing; it’s about creating value, strategy, understanding your audience, and executing ideas in ways AI simply can’t match.

I take your voice very seriously. I listen closely to your style, tone, and personality, then mirror that in every piece of content, so it feels like you, but heightened.

These are still your ideas and thoughts, just with my filter to get better results.

Is it working out for you? If not, I’ll define, refine and amplify it, ensuring your brand’s voice is consistently engaging, likeable, and relevant across all platforms.

I’ll research your product, industry, competitors and audience and deliver any new suggestions you might not have considered that will speak to your audience better. You, but amplified.

Do you think Steve Jobs wrote his own keynotes?

Nope, but he was highly involved in the process.

Even experts need great communication. I help you get your expertise across in a way that resonates and engages your audience, so they are excited to listen, and love what you say.

If you are a leading expert in your field, have enough time to create content, AND know exactly how to speak in a way that resonates with your audience, you don’t need my help, and I’m a bit terrified of you.

Yes! Whether you're a personal brand, a business, or just some guy, we can work together do help you sound engaging, likeable, and influential.

I intend to give you an audience that actually cares. Not just numbers, real engagement from your target audience. If you publish content for them, they will flock, in time, but perhaps not overnight.

Investing in high-quality, high-value content is a long-term investment. This isn’t an exact science and there’s no magic formula (despite what many SEO wizards claim), so results take time, but trust me, the results will come. We’ll likely see tangible results within a couple of months.

But this is a long term game. Imagine where you’ll be in a year from now, if we consistently post high-value, entertaining content. Exciting, isn’t it?

The key is patience, persistence, and trusting that the work we do together will pay off. I know it will.

I offer tailored pricing based on the specific needs of each project. My pricing works in two ways:

• One-off projects. For focused, specific work.

• Fixed monthly retainer. Ideal for ongoing, long-term support and consistent quality.

I don’t charge by the day (because I want to deliver real value, not just watch the clock) and never by the word (if a copywriter offers this, run).

While I don’t have rigid packages yet, I’m happy to create a custom solution based on your goals, budget, and objectives.

Whether you need a one-time project or a long-term partnership, we’ll find the right approach that works for you. Let’s chat!

This is a collaborative process, so we’ll always be aligned with expectations on deliverables.

Once I’ve delivered the final project, I offer x3 free revisions to make sure the content aligns with your vision and voice, so you’ll always be happy with the final result.

I’m all in one!

You can’t be a good copywriter without putting in the research or developing a strategy. A copywriter who doesn’t is just a spell-checker.

I ensure content is not only well-written but also aligned with your marketing goals and audience insights.

My expertise is in film, media, and entertainment, but that doesn’t mean I only write for this industry. If anything, other industries need this injection of entertainment even more.

Whether it’s tech, finance, health, e-commerce, or more, I can help you stand out.

However, if you need any complex technical writing for specific problems in Law or Science, you might work better with a technical writer in that niche.

Yes please!

Yes, I am based in Sydney, Australia, but will work for clients all over the globe (…in English…).

High-quality, value-driven, creative, original copywriting takes time, and timelines can vary significantly depending on the complexity of the project and the level of strategy and research required. In addition, I am a solo freelancer.

However, below is a general guide from brief to round one.

• Small projects (shorter research, refinement, and iteration, e.g. social media posts, blogs, LinkedIn/blog posts/ 800 word thought leader article): 1-7 business days.

• Medium projects (including market, competitor & product research, creating a strategy, and writing revisions, e.g. high-value website copy, email sequences): 1-2 weeks.

• Large projects (deep dives into brand voice, market research, and comprehensive revisions, e.g. research reports, high-value brand messaging, Educational Email Course, full campaigns): 3-5 weeks.

I’ll always provide a better timeline upfront, and if you need it sooner, just ask!

I’m flexible and can work to tight deadlines when necessary.

Yes, absolutely!

I’m happy to take on one-off projects whenever needed. That said, I thrive with, and prioritise, long-term partnerships and monthly retainer clients, where we can build a deeper understanding of your brand and consistently deliver high-impact work.

Let’s chat and figure out what suits your needs!