the
story
Hello! I am Madeline, I write words that make people look and feel goooood.
I think a lot about people, our stories, how they’re built, how they move, and how they move us.
I've spent the past 11 years exploring audience psychology, cultural storytelling, and persuasive messaging that truly resonates, to discover why some stories stick and others fade.
I didn’t take the traditional path to professional writing, but that’s exactly why my words stand out.
The scenic route gave me a perspective you won’t find in a textbook or course.
Your story matters most.
Mine just proves I’m the one to tell it.
Early on, I learned how (and why) we create good stories.
As a kid, I loved creating animations in Microsoft Paint. I'd doodle frame after frame, then rapidly click through the messy jpgs (inefficient and looked awful, btw).
Fast forward to my teens, I earned some qualifications (and awards) in visual effects, motion graphics and creative technology. I was mentored by a large tech company to explore how to combine art and tech, and conducted a research project on the discipline of how to catch an eye.
But somewhere along the way, I realised the how wasn't enough, I had to understand the why.
So, I scurried away for a few years, my belongings in a sack on a stick, and reemerged with a first-class degree in International Media and Communications (with Japanese) alongside a few more academic awards for my research and writing on fun, audience engagement, and the sociology of how media, technology and people allllll shape each other.
I learned how stories make people feel good.
I interned at Disney Television Animation in Los Angeles, where I saw the power of storytelling on a mass scale, and the responsibility that comes with handling stories that reach millions.
Stories aren't just told; they're woven into culture. They can be deployed as powerful tools to shape perceptions, drive change, and influence behaviour. My experience in LA, pushed me to become a strategic storyteller, capable of crafting narratives that entertain and teach, across large audiences.
I learned how fun brands make campaigns that stick.
I spent three fantastic years working agency-side in film and entertainment advertising, partnering with studio giants Warner Bros., Lionsgate, and Disney.
Front row, wide-eyed and covered in popcorn, I managed the creative advertising materials for the biggest stories over the past few years. I watched how they ripple out and connect with audiences. I wrote copy with the aim of entertaining and exciting audiences. It was an intensive masterclass in engagement, and the dance between creativity and commerce.
I learned how to translate a story's core into one sharp message that resonates. How to build campaigns that not only capture attention, but ignite conversations and inspire action.
I learned telling the wild cockatoos on my balcony to shoo, shoo, I SWEAR I don’t have any walnuts doesn’t work, they know
Now, I'm writing this in my new home in Sydney, Australia, as a writer, helping clients all around the world say words that stick, resonate, and influence.
I want to write to make the world a bit happier, more entertaining, and more informative. With me, you get quality, expertise, love, and collaboration. I put you and your audience first. Not me, not Hermione, you.
So let’s talk.
values
my guide to a modern, happy audience
People first storytelling
A good message gets read. A great message gets remembered.
And the difference? People.
Not algorithms. Not engagement hacks. People.
People who crave stories. People who want ideas they can connect with. People who follow voices, not just content.
That’s why I write with people-first storytelling. Every word is built to make your audience think, feel, and, most importantly—trust you.
Because trust isn’t built on content. It’s built on connection, honesty, personality, and a little well-placed humour.
Most people play it safe. Predictable insights. Careful opinions. Content that blends into the noise.
Not here.
The best ideas challenge, provoke, and make people stop scrolling. They flip assumptions on their head. They reframe the conversation. They demand attention.
That’s where strategic mischief comes in.
I don’t write to keep you in the conversation. I write to make sure you lead it.
It’s calculated creativity, a plot twist in a world of predictable scripts. It’s strategy, with a mad little twinkle in the eye.
Quality crasftsmanship
Sure, your family friend can string together a sentence, and that bargain-bin Upwork hire is passable. Words are easy.
Impact is engineered.
A single misplaced phrase can dilute your authority. A weak headline can kill your reach. A cluttered argument can sink your credibility.
That’s why I don’t write filler.
Every sentence I ghostwrite is precise, deliberate, and crafted for influence. Why settle for good enough when you can have holy shit, that’s brilliant lol.
I’ve studied the best, mastered the frameworks, and built a process that ensures your writing doesn’t just get posted, it gets read, remembered, and referenced.
Adaptive relevance
Relevance isn’t about chasing trends. It’s about seeing what’s coming before everyone else.
The best leaders don’t react to conversations, they start them.
That’s why I write with adaptive relevance. I position your ideas in a way that keeps you ahead of the curve, ahead of your competitors, ahead of an industry that’s constantly shifting.
Your messaging will evolve with your industry, your audience, and cultural shifts so you’re never playing catch-up.
Invisible excellence
The best ghostwriting doesn’t leave a trace. No tells, no fingerprints, no aftertaste.
It sounds like you. Your rhythm. Your voice. Your ideas, just sharper.
I don’t take credit. I don’t need bylines. I don’t get recognition.
You do.
What we create stays between us. Confidential. Private. Yours alone.
Nobody has to know I was ever here.