Words that make audiences say, I like them.
I ghostwrite creative, accessible, personality-driven content that positions industry leaders as likeable, engaging, and influential, so audiences want to listen.
More than a Ghostwriter.
Your media impact strategist.
Right now, the most successful leaders are actively building their influence and contributing to industry conversations. They’re publishing. Posting. Speaking up. And people are listening.
Your audience isn’t just overwhelmed, they’re skeptical. In an industry drowning in AI-generated fluff, the voices that stand out are the ones that feel real. There’s a growing demand for authentic, high-value voices who bring fresh insights, expertise, and personality to the table. To stand out, you need words that resonate emotionally, psychologically, and ethically with today’s audiences.
I write for high-profile executives, industry leaders, and public figures who don’t just want engagement, they want influence, trust, and long-term industry positioning.
Content that’s:
Magnetic. Sharp, engaging, and culturally relevant, speaking directly to your audience’s interests, emotions, and psychological triggers.
Strategic. Smart, ethical, and built to establish authority, trust, and long-term credibility.
Impactful. The kind of writing that attracts investors, partnerships, speaking gigs, and real-world opportunities.
This isn’t about posting for the sake of it. It’s about making every word count.
Because the most trusted voices in your industry aren’t just experts.
They’re the ones who speak up.
People aren’t ignoring your ideas.
They just haven’t heard them yet.
The competition is fierce, and your audience isn’t obligated to care. They’re scrolling, skimming, filtering, drowning in content that all sounds the same.
The difference between being ignored and being heard? How you show up.
Your words aren’t just words. They’re how you shape perception, build trust, and establish authority. And I make sure they work.
I apply three core disciplines to every piece I write:
The persuasive frameworks of copywriting psychology. Your expertise isn’t enough. The way you communicate it determines whether people listen. I use proven persuasion frameworks to make complex ideas simple, sharp, and impossible to ignore.
The magnetic appeal of entertainment-driven engagement. Attention spans are short. I use storytelling techniques from media and entertainment to keep your audience hooked so your ideas don’t just land; they spread.
A critical awareness of ethical media literacy & influence. AI is flooding the internet with junk. Trust is now a currency. I write with credibility, clarity, and a long-term strategy, so your voice stands out for the right reasons.
By blending the science of influence with the art of storytelling, I help you stand out, in a good way.
What if one article changed the way people saw you?
People don’t just follow businesses.
They follow personalities. They trust voices. They invest in people who feel real.
That’s why likeable voices aren’t just heard, they’re remembered, respected, and profitable.
By writing for likeability, I ensure you sound:
Human. Credible, trustworthy, and relatable.
Engaging. Culturally relevant, entertaining, and valuable.
Influential. Respected, memorable, and strategically positioned.
Being likeable isn’t a warm, fuzzy feeling; it’s a cold, hard business advantage and your new competitive edge. It is not about being charming and popular with everyone. It’s about being irresistibly magnetic to your target audience. It’s about being indispensable. It’s about connecting with people on a human level. Being the voice people trust. The expert they turn to. The leader they listen to.
Most writers only chase engagement. I write engaging content that protects your reputation while maximising your influence.
The process? We define your voice, sharpen your message, and create content that does the heavy lifting, positioning you as a leader, not just another small voice in the noise.
The result? More engagement, more trust, more impact.
Looking for someone who gets you?
Click below to see if we’re a fit.
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high profile industry leaders. executives, founders, and decision-makers shaping their fields.
c-suite professionals & entrepreneurs. ceos, cmos, vcs, and innovation officers driving growth.
media & entertainment leaders. streaming, film, tv, digital media, and emerging technology pioneers.
saas & tech innovators. founders, ai pioneers, product visionaries in digital transformation.creatives & cultural artists. musicians, filmmakers, authors or creatives making an impact through their work.
influential personal brands & public figures. thought leaders, content creators, and high-impact voices.
culture-driven & consumer-facing brands. businesses that shape trends in media, tech, and lifestyle.
studios, streaming services & creative enterprises. industry players defining the future of entertainment.
online educators & industry experts. coaches, mentors, and knowledge-driven entrepreneurs.
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stand out as a leader. establish authority, credibility, and influence that keeps you top of mind with decision-makers, investors, and media.
control your narrative. own the conversation with strategic thought leadership that attracts recognition, opportunities, and partnerships.
future-proof your career. stay relevant, positioned and in demand as industries evolve, securing high-value opportunities.
build a powerful digital presence. grow influence on LinkedIn, Twitter/X, and beyond, where key players engage.
persuade & influence decision-makers. craft messaging that shapes perception, builds trust, and moves people to action.
lead conversations on industry innovation. position yourself as a forward-thinker in your industry on topics like ai, media, entertainment, or digital transformation.
attract investors, partners & speaking gigs. leverage your expertise to secure investment, board positions, and business opportunities.
turn insights into long-term influence. repurpose your ideas, speeches, and interviews into an ecosystem of high-value content.
save time & eliminate content stress. focus on what you do best while I handle the writing, research, and strategy for you.
work with a trusted, confidential expert. get high-quality, discreet ghostwriting that reflects your voice and vision with complete privacy.
Every single business, brand, industry leader & expert should be publishing written content.
The kind of content that makes people think,
AI didn't write that.
Great ideas shouldn’t stay trapped in your head.
Sometimes, all they need is the right perspective, and a little help finding their way out.
I’ll help shape, refine, and bring them to life, so they reach their full potential and the right audience.
Your words should sound like yours.
Words that feel personal, not corporate.
Thought leadership works best when you actually sound like a thoughtful leader. Sharp, original, engaging, and unmistakably you. I will position you as a trusted authority while keeping your lovely personality intact. My job is to refine, enhance, and bring out the best version of you. Your personality stays flawless, your tone stays authentic, and your audience feels like they’re hearing directly from you.
Influence that feels effortless, not overwhelming.
Don’t have time to write? I'll do it all for you. Whether you have a rough idea, scattered thoughts, or just know the impact you want to make, I’ll shape it into something refined, clear and compelling. No more second guessing what to say, or worrying if you sound stiff. I’ll worry about that.
Content that works for you, long after it’s published.
This isn’t just about throwing words on the internet and hoping for the best, it’s about building a long-term asset. The work we create together won’t just be timely; it’ll be evergreen, valuable, and always working in your favour. Whether it’s industry insights, personal brand storytelling, or a valuable newsletter, we’re building a body of work that keeps your name in the right conversations.
Social Media Authority & Personal Branding
Strategic social content that brings traffic, strengthens your digital identity, ensures consistent visibility, and keeps you top of mind in key industry circles.
For leaders looking to maintain relevance and visibility in a fast-changing industry.
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Your reputation isn’t built in boardrooms, it’s built where people see you. A neglected digital presence makes you forgettable. A strong, strategic one makes you irreplaceable.
The right words, at the right time, shape how people perceive you. Executives who engage strategically on social platforms attract new business, partnerships, and leadership roles—often without actively searching.
When your name consistently shows up in valuable conversations, you become the person people turn to for insights, deals, and leadership.
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LinkedIn. Ghostwritten posts, long-form articles, carousel scripts, and engagement strategies to keep you visible and respected.
Twitter/X. Viral-style threads, sharp commentary, and pre-written engagement to position you in key industry conversations.
Instagram & TikTok. Short-form video scripts, captions, and personal brand storytelling for a professional audience.
YouTube & Podcast Scripts. Structured, high-impact scripts for interviews, content breakdowns, and leadership storytelling.
Personal Brand Positioning. A refined social media strategy and executive bio that makes your expertise stand out.
Content Repurposing. Transforming LinkedIn posts, interviews, and reports into high-performing social content.
Thought Leadership & Industry Influence
Position yourself with insightful, original, authoritative, long-form content that articulates your vision, expertise, and industry foresight.
For leaders who need to own the conversation in their industry.
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Your ideas deserve attention, not just your title. This ensures your voice shapes the conversation rather than just reacts to it.
Executives who publish consistently are more trusted, respected, and in demand. Decision-makers, investors, and industry insiders engage with people who challenge ideas and offer unique perspectives.
It’s not about being loud; it’s about being necessary. When your words provide clarity in a noisy industry, your name becomes synonymous with leadership and expertise.
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Thought Leadership Articles. Expert-level insights for LinkedIn, Medium, company blogs, and industry platforms.
Opinion & Guest Columns. Persuasive opinion pieces that shape industry perspectives.
Market & Trend Reports. Data-backed, forward-thinking analyses that showcase your expertise.
Case Studies & Industry Breakdowns. Compelling storytelling that highlights business successes, failures, and industry shifts.
Digital Transformation Narratives. Insightful content on AI, Web3, streaming, and media-tech innovation.
Long-Form Industry Playbooks & White Papers. In-depth, research-driven content that cements your expertise.
Personal Brand Storytelling. Crafting an engaging backstory that enhances your credibility and personal brand.
Video & Podcast Scripts. Structuring your insights for interviews, panels, and high-value video content.
Here’s how we do it:
Email Marketing & Influence Expansion
Build a high-value, engaged audience in a space you own, where your insights reach the right people, directly and consistently, without relying on algorithms.
For leaders who want to maintain an engaged audience in a controlled space beyond social media.
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The most valuable connections happen in private, not public. Email allows you to build real relationships with high-level peers, investors, and partners in a way that social media can’t replicate.
People don’t forget a personal email from someone they respect. A direct line to your network keeps your name relevant without relying on unpredictable algorithms.
Your network is your power. Being in control of your audience, rather than borrowing one from platforms, gives you greater influence, better opportunities, and a stronger personal brand.
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A Weekly Newsletter. Regular insights that keep your name relevant in industry circles.
Educational Email Courses. Attract high-value subscribers with engaging, step-by-step content that positions you as the go-to authority in your field.
Strategic Email Sequences & Nurturing Funnels. Introduce new subscribers to your world, expertise, and content. Slow-burn sequences that educate, engage, and keep you top of mind with decision-makers, investors, and industry peers.
Exclusive, Private Email Communities. High-value, premium content for VIP subscribers. A curated list where subscribers get exclusive insights before they hit social media.
And this is how easy it is.
We talk.
A quick call to unpack your ideas, your goals, and the kind of influence you want to build.
If you need help articulating your expertise, I’ll guide the conversation and ask the right questions to bring out your best insights.
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I refine.
Through interviews, notes, or any rough ideas you have, I extract the key messages that matter most. I research, structure, and craft compelling content that sounds like you but sharper, clearer, and built for impact.
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You publish and grow.
Your words, refined and ready to go, without the stress of figuring out what to say.
3.
Born Madeline, built for mad lines.
My name is Madeline, and I created Mad Lines because the world needs more well-articulated, meaningful ideas in this period of AI-generated noise and misinformation.
Every time we log on. AI slop. Recycled opinions. Surface-level takes chasing the latest trend. SEO-optimized jargon, algorithm bait, emails that sound like they were written to please a keyword density tool, not a human.
Most content today is forgettable at best, damaging at worst.
Bad content makes people stop valuing real expertise. Stop valuing information. And when people stop valuing information, misinformation thrives. It’s a slow, steady decline. One where quality loses to quantity. Where people stop questioning, stop thinking critically, stop caring.
I refuse to watch that happen.
Great ideas deserve to be preserved. Information deserves to mean something. If we don’t protect accessible, meaningful thoughts and expertise, we’ll end up with some questionable historical records of this time.
I know there’s hope. I read a lot, and believe in the power of great words. Authentic, original, human. When the right people share the right ideas, it drives real connection.
That’s why I write mad lines. It’s not just my identity, it’s my skillset.
I write words that feel human, not robotic. Words that can stand as your legacy. Words that are tangible proof of your value. Words that are thoughtful, insightful, and original, with a mad little twinkle in the eye.
With Mad Lines, you’re not just hiring a writer. You’re hiring a strategic partner who safeguards your reputation and amplifies your influence responsibly.
You have serious value to share, and our world is better off when you share it.
If you don’t have time to fiddle with adjectives and keywords, I would love to.
i’ve worked with the lovely teams at
You can learn a little more about my background in entertainment here.
From the start, a mind that was curious, an approach that was infectious and inspiring and a talent for finding a way.
Engage with Maddy and you’ll leave ever more inspired.
Maddy’s passion to learn is second to none, her approach and ability to grow and develop whilst adding more is a genuine bonus to any team.
Her ability to engage with people is a skill never to be underestimated, at your peril I dare you to underestimate Maddy. People person, avian enthusiast, thirst for today, an appetite for tomorrow, photographer, writer, illustrator, editor – the world’s her oyster. All of the above titles are just how she acts in real life.
Life educates Maddy. And it shows.
Paul M,
Creative Director.
Graced with so many outstanding attributes that include loyalty and honesty, she is fantastic to be around and very professional in the way that she approaches work.
To add to this, Maddy is blessed with amazing skills in ideation (creative thinking) and creative writing that has helped enhance our offering in the Entertainment sector globally. A popular member of the team, Maddy built a strong relationship with her clients that helped sustain and grow our business with them.
I cannot praise Maddy enough and know that she will be a huge asset to anyone who is lucky enough to give her an opportunity.
Ian S,
Group Account Director.
You’ll never have to write lines again.
You’ll never run out of fresh ideas.
You’ll never fall behind on industry conversations.
You’ll never stress about AI replacing your voice.
You’ll never have to write when you don’t have the time or patience.
You’ll never watch someone else get praised for an insight you had first.
You’ll never worry about your best ideas going unnoticed.
You’ll never have to worry about your unfini
You’ll never waste valuable hours agonising over what to say.
You’ll never miss out on opportunities due to weak messaging.
You’ll never sound generic, out of touch, or like a corporate robot.
You’ll never cringe at your own LinkedIn posts.
Leave that all to me.
why is being a likeable thought leader so important?
Likeability is the ultimate, long-term life hack. It…
… boosts authority, leadership success, reputation & industry influence. 🎤
People listen to, quote, and follow experts they enjoy engaging with, making you the go-to voice in your field. Ideas spread faster when the messenger is well-liked and relatable.
…opens doors to better business & revenue opportunities. 🚪
Warm, engaging personalities attract clients, investors, and collaborations, leading to easier sales and valuable partnerships. It opens doors that would otherwise remain closed.
…acts as a shield against competition, replaceability & criticism. 🛡️
A strong audience connection makes it harder for competitors to replace you and easier for your reputation to withstand scrutiny, lowering resistance.
… intensifies trust, persuasion & credibility. 🤝
Likeable people are perceived as more honest, competent, and reliable, making it easier to gain support. People will be more open to ideas, products, and services from those they genuinely like.
… turns audiences into loyal advocates. ❤️
Audiences stick around for people they enjoy engaging with. When people feel connected, they don’t just engage, they defend you. People remember what makes them feel good, organically expanding your influence without additional effort.
…compounds over time & drives sustainable, organic growth. ♻️
Personality-driven content remains valuable long after it’s published, continuously attracting new audiences and opportunities. Memorable, engaging voices stand out, get shared, and stay relevant longer.
…builds crisis resilience. 🔥
Fostering strong emotional connections with audiences creates a buffer to help weather crises. You have better ability to stand market changes, negative reviews, or competitor pressure.
…means you can charge premium pricing. 💰
Influential people & brands command a premium. 42% of consumers are willing to pay more for a friendly experience. By keeping people happy, you’re also less likely to get pushback if you increase prices.
…converts to more sales. 📈
By building trust and rapport, likeable brands convert leads more efficiently, accelerating the sales cycle and increasing revenue. Digital trust leaders are 1.6x more likely to see revenue growth rates of at least 10 percent.
…it’s just the happier option really, isn’t it.
To put it simply, your life would be easier if you had an organic following.
…right, so, how do I become likeable?
(Don’t worry, nobody is going to make you re-read How To Win Friends and Influence People.)
Be entertaining.
Be influential.
Be educational.
Be magnetic.
Be conversational.
Be original.
Be authentic.
That’s it.
And you don’t even have to lift a finger, I’ll do it.
….and, what are the results?
I am soooooo glad you asked, curious stranger, because the ROI for publishing likeable, educational, entertaining written content is immeasurable. The tangible benefits translate into long-term profitability, growth, and sustainability.
Here's how:
✓ A legacy that outlives trends & ages well. A library that reflects your expertise remains valuable years after it’s written.
✓ Elevated authority. You’ll sound more knowledgeable, and engaging, skyrocketing your perceived authority.
✓ Time and mental bandwidth saved. No more brainstorming ideas, researching, or writing content ever again.
✓ Higher sales and conversions. People will buy from brands and experts they like and trust.
✓ Long term, sustainable growth. A strong digital footprint that positions you as the best in your space showing undeniable credibility.
✓ A stronger influence & brand identity. Your distinctive voice will get heard, respected, and becomes magnetic.
✓ Improved audience retention. A voice that resonates, so customers become loyal advocates.
✓ More trust and likeability from your audience, who feel they can relate to you on a human level.
✓ Increased engagement. Publish words that make people want to follow, listen, and interact with you.
values
my guide to a modern, happy audience
People first storytelling
A good message gets read. A great message gets remembered.
And the difference? People.
Not algorithms. Not engagement hacks. People.
People who crave stories. People who want ideas they can connect with. People who follow voices, not just content.
That’s why I write with people-first storytelling. Every word is built to make your audience think, feel, and, most importantly, trust you.
Because trust isn’t built on content. It’s built on connection, honesty, personality, likeability, and a little well-placed humour.
Most people play it safe. Predictable insights. Careful opinions. Content that blends into the noise.
Not here.
The best ideas challenge, provoke, and make people stop scrolling. They flip assumptions on their head. They reframe the conversation. They demand attention.
That’s where strategic mischief comes in.
I don’t write to keep you in the conversation. I write to make sure you lead it.
It’s calculated creativity, a plot twist in a world of predictable scripts. It’s strategy, with a mad little twinkle in the eye.
Strategic mischief
Quality crasftsmanship
Sure, your family friend can string together a sentence, and that bargain-bin Upwork hire is passable. Words are easy.
Impact is engineered.
A single misplaced phrase can dilute your authority. A weak headline can kill your reach. A cluttered argument can sink your credibility.
That’s why I don’t write filler.
Every sentence I ghostwrite is precise, deliberate, and crafted for influence. Why settle for good enough when you can have holy shit, that’s brilliant lol.
I’ve studied the best, mastered the frameworks, and built a process that ensures your writing doesn’t just get posted, it gets read, remembered, and referenced.
Adaptive relevance
Relevance isn’t about chasing trends. It’s about seeing what’s coming before everyone else.
The best leaders don’t react to conversations, they start them.
That’s why I write with adaptive relevance. I position your ideas in a way that keeps you ahead of the curve, ahead of your competitors, ahead of an industry that’s constantly shifting.
Your messaging will evolve with your industry, your audience, and cultural shifts so you’re never playing catch-up.
Invisible excellence
The best ghostwriting doesn’t leave a trace. No tells, no fingerprints, no aftertaste.
It sounds like you. Your rhythm. Your voice. Your ideas, just sharper.
I don’t take credit. I don’t need bylines. I don’t get recognition.
You do.
What we create stays between us. Confidential. Private. Yours alone.
Nobody has to know I was ever hereeeee.
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AI capabilities.
Media trends.
Engagement hacks.
Audience behaviours.
SEO goalposts.
Platform algorithms.
More competitors popping up.
Content formats.
Social media rules.
Marketing best practices.
Trending sounds.
Keyword strategies.
Ad policies.
Influencer culture.
Gen Alpha are here now, apparently
Whatever 𝕏 is arguing about today. -
Human nature.
The way we connect. The way we trust. The way we decide who’s worth listening to.
People follow personalities, not noise. Stories, not sales pitches.
If they like you, they’ll listen.
And if they listen, you stay relevant.
I write for that.
So you’ll never be outdated.
Now, shall we make some mad lines?
Let me know a little about you, and I will be in touch asap to arrange a free, no-obligation call to discuss if we’re a fit.
Alternatively, you can email me at hello@mad-lines.com.